13. ¿Qué eslogan propondría para una campaña nacional de lectura?

Moriría de hambre como publicista, soy incapaz de eslogan alguno. En cualquier caso, creo que el hábito o el vicio de la lectura, como el amor o la gripe, simplemente llega, en un momento dado, a alguien. Y otras veces no llega nunca, y punto. Es un hecho, casi fatídico, casi irremediable. Hay lectores y no. Hay amantes y tías solteronas. Así es la vida, ¿no?

Roberto Martínez Bachrich en una entrevista para letras libres

Imagen vía:

nevver:

Le Corbusier

Tags: #granuja quotes #literatura #lectura #publicidad #negocio #se amañan campañas

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    13. ¿Qué eslogan propondría para una campaña nacional de lectura? Moriría de hambre como publicista, soy incapaz de...

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